24直播网 09月30日讯 The Athletic独家披露,NBA正积极与众多欧洲足球劲旅洽谈,旨在打造一项全新的欧洲篮球赛事。知情人士透露,NBA看中这些足球巨头的强大资金实力和品牌号召力,期望他们成为NBA在欧洲的坚实基石。
The Athletic最新消息,NBA正积极与多支欧洲顶级足球俱乐部洽谈,旨在共创一项全新的欧洲篮球赛事联盟。
知情人士透露,NBA对欧洲顶级足球俱乐部的强大经济实力和品牌吸引力给予了高度重视。该联盟计划于明年秋季正式开启,这些俱乐部有望成为"NBA欧洲"的先驱成员。经过数月的积极谈判,近期的发展态势显示出了强劲的动力。
On Tuesday, Mark Tatum, the NBA's senior vice president and the organization's leading diplomat in international matters, served as a distinguished guest at the annual conference of European football clubs, orchestrated by the EFC (European Clubs) and the president of Paris Saint-Germain, Nasser Al-Khelaifi. Insiders suggest that the crux of the event was not what Tatum communicated, but rather the significance of the conference's sponsors and the attendees present. This situation points to the advancement of agreements between the NBA and leading football clubs. Paris Saint-Germain, owned by Qatar, is widely considered a prime candidate for establishing a basketball team. Tatum, alongside George Avazoglou, the NBA's senior vice president responsible for operations in Europe and the Middle East, was observed having private discussions with the leadership of Paris Saint-Germain, Barcelona, Bayern Munich, Real Madrid, and AC Milan on Tuesday. These esteemed football clubs have publicly expressed their interest in joining the NBA in Europe. Currently, neither Paris Saint-Germain nor AC Milan have a basketball team.
知情人士透露,在即将到来的下周,意大利将举办一场重要的欧洲篮球盛事——欧洲联赛的股东大会。会上,将讨论由NBA提出的收购欧洲联赛并实现与NBA欧洲分部合并的计划。一位来自对此次合并持积极态度的足球豪门代表在哥本哈根的会议中指出:“显而易见,若与足球俱乐部的合作未能顺利推进,他本人将不会收到出席此次会议的邀请。”
在EFC的盛大集会上,欧洲众多足球俱乐部的管理层齐聚一堂,共享交流、探讨与演讲的盛会。塔图姆在一场类似于TED演讲的环节中发表了讲话,在他之前,电子游戏巨头艺电的首席执行官安德鲁·威尔逊和可穿戴设备企业Whoop的联合创始人威尔·艾哈迈德已经分享了自己的见解。当轮到塔图姆站上讲台时,观众热切期待着能够引起共鸣的内容,期待着一项在欧洲具有重要影响力且能带来丰厚经济收益的运动承诺,而这项运动无疑是篮球。然而,塔图姆对此了如指掌,他深入探讨了足球的魅力、欧洲球迷的热情以及欧洲体育体系的戏剧性。
塔图姆迅速减速,强调欧洲篮球在吸引欧洲球迷的支出方面并未获得应有的比例,欧洲篮球联赛仅占据了整个欧洲体育市场的微不足道的1%。他解释称,这主要是因为在欧洲一些最庞大且经济最发达的国家,顶级篮球运动并不十分突出。这正是NBA欧洲部门计划介入的领域。
在周二的一次表态中,塔图姆透露了NBA欧洲版图的初步规划,指出该联赛将启动于12支创始队伍及4个开放名额。据悉,这12支创始队伍预计将分布于伦敦、巴黎、罗马、米兰、柏林、慕尼黑、伊斯坦布尔、马德里、雅典、巴塞罗那、曼彻斯特以及里昂。
The Celtics star also touched upon the NBA project inspired by European football leagues and clubs: "For years, we've gleaned a wealth of knowledge from European football, leading us to introduce the NBA All-Star Weekend. It's a direct borrowing from European football and European sports, where you have these cup competitions throughout the season. We thought, 'Why can't we do that?' So, we applied this concept to our league. I believe what we're trying to do with the European European League is replicate some of the great experiences you've built here. Football is clearly the biggest sport in the world. European football is one of the largest commercial entities globally, and we just want to learn as much as possible from the people here."
在谈及NBA球队球衣上新增赞助商标志的做法时,塔图姆透露这实际上源自欧洲足球的灵感。他解释道:“若曼联能够将球衣上的队名移除,转而印上赞助商的标识,那么芝加哥公牛同样可以在球衣上添加一个小型补丁。我们正是利用这一理念,九年前向NBA的球会老板们进行了推广。”
塔图姆强调,在欧洲广泛区域增设篮球设施至关重要,NBA期望通过此举,加大对篮球进步、运动员成长、青少年培训学院及基础设施建设的投资力度,从而将其转化为一项商业上的成功机遇。